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Buy custom Why People Favor Shopping at Wal-Mart over Target essay uk

There are several factors that have resulted to most Shoppers to prefer shopping at Wal-Mart over Target as explained in this paper. One reason that makes Wal-Mart to emerge as the best stores as compared to Target is its cheapness (Reuters, 2011). This is where the company is in a position of selling products that have subsidized prices than its competitors such as Target which is mostly seen by the customers of the middle and upper class, as a store that sells products that are of a higher lifestyle that don't fit there budgets well. Thus resulting to the customers opting to shop at Wal-Mart where they can afford the products that are sold at Wal-Mart.

The second reason as to why people tend to shop more at Wal-Mart other than Target is because of the accessibility of the Wal-Mart stores, the Wal-Mart stores are situated almost in all locations in the country and internationally; on the other hand Target stores are located in specific stations (Reuters, 2011).  This has resulted to the customers flocking into the Wal-Mart stores; in view of the fact that they are easily accessed by the customers who want to purchase products much easily.

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The Wal-Mart has also managed to be the best retailer in the industry; this is because of the increase in the quality of their wide range of products that are also cheaper in price. The cheap nature of the of the products that are of higher quality have made it easy for the customers to shop in Wal-Mart because the store has value on there money (Reuters, 2011). This also couples up with the goodwill brought about by the brand Wal-Mart.

Wal-Mart had also made an improvement in its operations; thus showing that the organization is more involved in the conservation of the environment. This also will make positive contributions in the conservation of the environment as compared to stores like Target (Reuters, 2011). This has made the customers to associate with Wal-Mart as they feel that by shopping at Wal-Mart they have also contributed in the conservation of the environment. Through its corporate social responsibility it has also attracted more customers.

Custom Why People Favor Shopping at Wal-Mart over Target essay uk

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